.store vs .vig

The .store extension is a new generic top‑level domain geared toward ecommerce and business sites, with the lowest registration price currently at $2.57, making it a cost‑effective choice for retailers. In contrast, .vig is also a new gTLD but is marketed for general use and does not have a publicly listed cheapest registration price, which can limit price transparency for buyers. .store is best suited for merchants who want a clear commercial signal, while .vig offers broader applicability but may involve higher or less predictable costs. The main trade‑off is between the targeted, affordable branding of .store and the more generic, potentially pricier nature of .vig.