.ngo vs .store

The .ngo extension is a newer generic top‑level domain intended for nonprofit organizations, offering a clear signal of charitable purpose but typically costing around $15.96 for the cheapest registration. The .store extension is also a newer gTLD, designed for ecommerce and business sites, and is considerably cheaper at about $2.57 for the lowest‑priced registration. Choosing .ngo can reinforce credibility among donors and volunteers, while .store emphasizes a commercial shopping focus and saves on initial costs. The main trade‑off is between the higher price and nonprofit branding of .ngo versus the lower price and commercial connotation of .store.