10 New gTLDs Worth Registering Before They Blow Up
From .dev to .app to .io, here are the new gTLDs gaining traction.
The "new gTLD" program let hundreds of fresh extensions launch beyond the classic .com/.net/.org set. Most never found an audience, but a handful became genuinely useful — here are ten worth knowing.
.dev
Run by Google Registry specifically for developers and technical projects. Every .dev domain requires HTTPS (it ships preloaded in browsers’ HSTS list), which makes it a good fit if you’re already building with security in mind.
.app
Also from Google Registry, aimed at applications and app-related sites. Like .dev, HTTPS is enforced — no unencrypted .app sites are possible.
.io
Technically the ccTLD for the British Indian Ocean Territory, but adopted almost universally by the tech and startup world as a .com alternative, largely because "io" reads as "input/output" to a technical audience.
.ai
Anguilla’s ccTLD, now the default choice for AI-focused products and companies (see our full breakdown of why it costs what it does).
.co
Colombia’s ccTLD, marketed for years as a short, clean .com alternative. Widely recognized and easy for people to type and remember.
.xyz
One of the largest and cheapest new gTLDs by volume. Good for experiments and side projects, though its low price has also attracted more spam registrations than most extensions, which is worth knowing if brand perception matters to you.
.tech
A straightforward, readable extension for technology companies and products that want an on-the-nose extension without the ccTLD baggage of .io.
.design
Popular with design studios, portfolios, and creative agencies looking for an extension that reinforces what they do.
.cloud
A natural fit for cloud infrastructure, SaaS, and hosting-related products.
.site / .online
Two of the most generic, inexpensive new gTLDs — reasonable defaults for a personal site or small project where the extension itself doesn’t need to say anything specific.
A word of caution
New gTLDs generally have lower registration and renewal prices than legacy extensions, but they also carry less built-in trust with users who default to expecting .com. Weigh brand recognition against cost and relevance before committing.
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